Lighting : Lighting August 2014 - Vol34 Issue 4
12 LIGHTING MAGAZINE | August/September 2014 Retail lighting and the impact of new technologies On the precipice On the precipice branding, and where the shop is located in relation to external lighting from the shopping mall or daylight from the street,” says Bow Jaruwangsanti, Lighting Design Manager at Haron Robson. “Styles, moods and layouts are different all the time, depending on the type of retail business and concept.” Jaruwangsanti believes that retail lighting plans should be built on four basic illumination types: accent lighting, ambient lighting, shelf lighting and feature lighting. “if the business needs a quick turnaround all the time, like supermarkets or fast food shops, the lighting in the space should be quite bright, attracting people to come in and also urging them to get out quickly,” she says. “on the other hand, in a bar or boutique supermarket environment, the owner or retailer needs to make people feel comfortable spending their time and money buying drinks or browsing merchandise. Lighting then should be quite warm, soft and comfortable with accent lighting highlighting the products and specific features.” Retaillightinghasundergoneadramatic transformation in recent years, thanks to the proliferation of LEDs across the international lighting market. The lure of energy savings combined with the continuous improvements to the colour palette and the development of smaller light fittings and fixtures make LEDs an obvious choice, but this is just one piece of the puzzle driving contemporary retail lighting trends. Well-designed retail lighting can encourage customers to enter and navigate a store, linger at specific merchandise displays or move quickly through point of sale stations. But choosing the right fixtures and fittings for an individual retail space requires an in-depth understanding of the type of retail business being serviced, the products that will be sold within it, and the customer base that the client is targeting. “Designers need to understand what kind of products or services a client is selling, how they sell them, what their target group of customers is, what their brand positioning is, what colours are used in the corporate feature By CLAiRE THoMpSoN Suspended track spotlights have been used to highlight this display at Pavlovich Hair in Sydney’s Hills District. The decorative pendants in the foyer area create a warm, welcome feeling for customers. Project photographs courtesy of Quattro Interiors Studio and Jesse Taylor.
Lighting October 2014 - Vol 34 Issue 5
Lighting June 2014 - Vol 34 Issue 3