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Lighting : Lighting October 2016 - Vol 36 Issue 5
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36 LIGHTING MAGAZINE | October/November 2016 Dynamic light with various brightness levels gives the impression that the distinctive Issey Miyake mannequins are actually moving. Each dummy is highlighted by a pair of accent spotlights, which is fitted flush into the ceiling. One spotlight with a focused distribution and one with floodlight characteristics offer the optimal combination. This vibrant show attracts the attention of passers-by and draws them into the store, where the same staging concept – albeit somewhat less theatrically – puts the “catwalk” mannequins centre stage. The shop is divided into several zones, which use a network of motion sensors to respond interactively to customer movement in the store with subtle changes in the brightness levels. A warm welcome is thereby unconsciously conveyed, raising the likelihood of people spending more time in the store and leading to greater consumer enthusiasm. The design of the four changing rooms invites customers to try on the designer items. The warm-toned ambient lighting is normally dimmed to 50% luminous flux. When a customer enters this area, a motion sensor detects movement and the lighting solution is adjusted accordingly, creating a feel-good atmosphere. The flattering lighting scenario is further enhanced in the hallway area with the mirrored wall. Square downlights with tunable white technology and a touch panel were specifically selected to markedly enhance the retail experience. Sales consultants can use the panel to adjust the brightness and colour temperature of the light to suit different items or to show certain pieces of clothing in a particular light. This ensures the natural presentation of materials and colours. In addition, the panel can be used to select a series of pre-programmed scenes for different situations, such as customer events. The consumer experience is playing an increasingly important role when it comes to both achieving success in the retail sector and convincingly expressing a particular brand message. Dutch scientist and artistic engineer Luuk van Laake, founder of the company digiluce, translated store owner’s initial vision for the lighting arrangement into a conceptual design, crucially adding the element of interaction. This plan was then further refined and finally implemented by the Zumtobel team in Belgium. The LED spotlights have a colour rendering of Ra = 95, which means that white, bright and also richer hues appear with exceptional quality and brilliance. Contrasting material properties are also clearly differentiated by the spotlights. The LED lighting solution also scores highly when it comes to energy efficiency and lower heat transfer. Compared to the previous low- voltage halogen installation, the new lighting has a reduction of energy consumption of around 70 percent. This excellent energy saving potential does not yet even take dimming or factors such as the night-time scene into account, which delivers the same dynamic lighting effects with a lower brightness level. The project used Zumtobel TGRfashion technology, with Intro, Panos infinity and Microtools lighting systems. Each mannequin is highlighted by a pair of accent spotlights which are fitted flush into the ceiling. One spotlight with a focused distribution and one with floodlight characteristics offer the optimal combination.
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Lighting August 2016 - Vol 36 Issue 4
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