Lighting : Lighting August 2016 - Vol 36 Issue 4
August/September 2016 | LIGHTING MAGAZINE 45 44 LIGHTING MAGAZINE | August/September 2016 Part of the crowd at Cree’s stand (Messe Frankfurt/Guangzhou International Lighting Exhibition). SHOW REPORT I had the pleasure of visiting the 21st edition of the exhibition in June as a guest of Messe Frankfurt. The exhibition has grown into an important regional and international event for both the products and services on display and for the events program of seminars, talks and lighting society meetings, identified by the theme THINKLIGHT: A new dimension. The exhibition occurred at the time of a national Chinese holiday, the Dragon Boat Festival, however visitor numbers were not affected in the negative sense but showed a six percent increase to 145,080, compared with 135,990 in 2015. Visitors came from 137 countries and regions. These professionals hailed from China as well as from various developed and emerging markets worldwide. The top 10 overseas visiting countries and regions were Hong Kong, Taiwan, India, Korea, Thailand, Singapore, the US, Australia, Italy and Germany. The 17 exhibition halls were abuzz all four days, with 2,399 exhibitors from 23 countries and regions occupying 175,000m2 of exhibition space. I didn’t get to see everything because the task is so great and the legs will carry you only so far. However, careful planning, making use of the excellent guidebooks and signage, allowed me to easily find those halls and exhibits that I particularly wanted to see. There was some impact from the global economic situation and the state of flux in the lighting industry in terms of those who exhibited. Some of the larger companies were absent which was a disappointment but I expect to see them next year. Some of the notable trends in what was on show included: Chip Scale Package (CSP) technology which simplifies packaging processes by allowing more flexible and compact LED module and luminaire designs to reduce overall system costs; Driver on Board (DoB) technology which packages power drivers directly onto circuit boards to minimise the light source size; Filament LEDs which combine the benefits of LED with the design of incandescent lamps (much valued by traditionalists); and Specialised lighting applications for the packaging industry, radiation-, lead- and mercury-free UV/IR LED modules and horticultural LED lighting with small form factors, high efficiency and long service life, for growers; and, probably the most popular, Smart lighting for the home boasting unique user interfaces and panel controls that monitor movement. Also showcased were outdoor smart lighting solutions that combine real-time video surveillance, charge management and Wi-Fi-enabled app control functions. The THINKLIGHT: A new dimension event programme promoted discussion and the creation of big ideas. There were over 100 seminar sessions with expert speakers and attendees representing various facets of the lighting world. They engaged in dialogue concerning most facets of lighting and including thoughts on the future of the industry. Three examples follow. Mr Bryan Douglas, CEO of the Lighting Council of Australia and Secretary General of the Global Lighting Association, spoke on how companies can adapt to the changing landscape. He stated “that in the future, companies must further consolidate and form partnerships with high-tech players to survive. They must embrace smart lighting, smart cities and connected lighting, and all luminaires must have the capabilities to have full connectivity.” Johan Moritz, lighting designer for the City of Malmö in Sweden, explained: “Everyone is talking about big data, smart cities, artificial intelligence and the IoT. Lighting is not only about energy efficiency anymore but more about delivering human-centric solutions and comfort to human beings.” Mr Lear Hsieh, President of the Chinese Lighting Designer Association, shares similar views, adding: “Lighting in the future will be a combination of various technologies and it will automatically adjust according to human behaviours. Devices for lighting and ambiance will eventually be indistinguishable and we will only see the light, instead of the housings, that we ought to see.” The next edition of Guangzhou International Lighting Exhibition is scheduled to take place from 9th – 12th June 2017 at the China Import and Export Fair Complex in Guangzhou – I hope to see you there. Guangzhou International Lighting Exhibition 2016 WARREN JULIAN Looking down on part of one hall’s exhibits. Russel Loane and Bryan Douglas from Lighting Council of Australia at the opening ceremony. Nothing changes in marketing: how do you attract buyers to LED retrofit CFL lamps?
Lighting June 2016 - Vol 36 Issue 3
Lighting October 2016 - Vol 36 Issue 5