Lighting : Lighting August 2016 - Vol 36 Issue 4
20 LIGHTING MAGAZINE | August/September 2016 August/September 2016 | LIGHTING MAGAZINE 21 Before (above) and after (below): an energy efficient Philips LED bulb centred over the dining table creates ambience and a focal point in this combined living/dining area, and saves energy. Images courtesy of Steve Gonsalves Photographics. Above and below: Bright Philips LED lights provide good colour rendering capabilities, as well as delivering an energy saving of up to 85 per cent over traditional light bulbs. Images courtesy of Steve Gonsalves Photographics. SAM DEARDEN CONSUMER MARKETING MANAGER, PHILIPS AUSTRALIA Smart LED bulbs and wifi-enabled light switches have gained a strong foothold in the residential lighting sector in recent years, with Philips Hue, Belkin WeMo and LiFX among the most popular off-the-shelf products around. As the development of these products continues, however, there are signs that some segments of the market may be tiring of the bells- and-whistles approach. One of the original offerings in the Philips Hue series, White and Colour Ambiance, offering limitless possibilities, was a fully adjustable smart lighting system in a vast array of colours. However, new research from Philips suggests that there is a market for entry level smart lighting. “The early adopters in the market [were] very tech savvy. Most of them were male, they were Apple users, they had multiple gadgets and they had a larger amount of apps on their phone than the average user,” says Sam Dearden, the consumer marketing manager for Philips Australia. “That was probably only a small percentage of the market that really understood and got properly engaged in adopting the smart home technology.” The next generation of Hue products are now hitting the market, and many of them are taking a strong back-to-basics approach in response to consumer feedback. DIY plug and play systems The Hue White range, for example, enables users to dim warm light up and down and set light schedules as well as offering a system that’s more reminiscent of a traditional switch on the wall. “We’ve actually brought out a wireless dimmer remote for the Hue products and that means you can dim them up and down without needing a smart device, and you actually don’t need to connect it to your router at home and create an internet connection,” Dearden says. “This is really like an entry-level connected or smart home where you can control it with a wireless remote dimmer and dim your lights up and down.” For the tech savvy among us, however, all is not lost. DIY smart lighting systems continue to leverage new technologies in the pursuit of the ultimate personalisation of residential lighting, many of which are driven by custom-built apps controlled by smartphone or tablet. Emerging products include apps that enable users to set their lights in a way that reflects the way they live their lives, from good night and wake up scenes that incorporate specific types of light that encourage rest or wakefulness; lighting that’s embedded with other technologies, removing the need for consumers to purchase multiple devices; and Bluetooth and wifi-enabled LEDs.
Lighting June 2016 - Vol 36 Issue 3
Lighting October 2016 - Vol 36 Issue 5